Home buyers often feel that they will somehow be better off without an agent representing them. Some of the common reasons for this are based on somewhat flawed logic. Be sure you don’t make these mistakes.
- The first mistake many buyers make is in thinking that they will automatically get a better price on a home if they negotiate without having an agent represent them. In order to see how this works, it helps to have an understanding of how real estate commissions usually work. In just about every case, there is a listing agreement between the seller of the home and an agent who is representing the seller. This contractual agreement obligates the seller to pay the SAME total amount of commissions out of their proceeds whether the buyer is represented or not. If the buyer is unrepresented then the listing agent gets to keep the entire amount. If the buyer is represented, then they are required to share their commission with another cooperating agent. So, as a buyer, if you submit an offer on a home without an agent, the listing agent does not have to automatically reduce their commission at all and has the right to simply keep it all. In reality, some agents will reduce their commission a bit in that scenario; but rarely by 50%. The truth is that YES you can sometimes get a slightly better price on a home if you don’t have an agent; but before you make the choice to do so, you need to realize what you are giving up and what your true savings is. It is almost NEVER a 3% savings as most buyers are led to believe and in many cases, it is actual ZERO.
- For the little bit of potential savings mentioned in #1, you will be putting yourself at greater risk by not being represented. NEVER be fooled into taking comfort in the fact that the nice and friendly sales agent in the builder’s model home is going to help you get the best deal. That agent is representing the seller and ONLY the seller’s best interests. In fact, it’s would be a violation of their listing agreement to do anything other than that. If all goes well, this is not a problem; but a professional agent might be better suited via their experience to identify potential snafus and modify the terms of your agreement slightly to minimize your risk as a buyer. One example of this that is common today is the builder deposit. Many builders demand a builder deposit instead of earnest money. Most buyers do not know the difference. If the transaction closes successfuly, there is not much difference; but the way the money is handled from contract to close is grosely different. In the event of the builder going out of business (rather common these days) or another unforseen glitch, the buyer’s money is at much greater risk in that scenario. This is just one of many things that a good experienced agent will know to look out for on your behalf.
- When finding the right price to offer, agents who know the local market and are in the trenches every day are better positioned to analyze the market and advise you on how low the seller might go.
- All the time, I hear people ask me, “You make money on a percentage of the sale price; so isn’t it in your own best interest to make me pay more so that you get more commission”. What I say to that is that I pitty the agent who has such a dead end and short sighted view of their client relationships. With the relationship that I have with my broker, raising the selling price by $10,000 puts a whopping $192 bucks of taxable self employment income in my pocket. Now, I can only speak for myself that on a $500,000 sale, I’d much rather get $15,000 in gross commmission and have a happy client that feels that I represented them properly which will lead to referrrals and repeat business than to secretly voilate my fiduciary responsibilities to my client and try to make them overpay to sell the same home for $510,000 so that I can make $15,192 in gross commissions instead. No good business person would ever make that mistake or they’d be out of business pretty quickly.
- If you are selling a home in the same area and buying, you can benefit even more by having an agent. If you present an agent with an opportunity to represent you on the sale of you old home and the purchase of a new one, you can often negotiate a better rate on the listing commission. Best of all, you’ll know you won’t be compromising on quality or service because the agent who has 2 transactions tied to the sale of your home and doesn’t get paid on either until both happen will be the most motivated listing agent you could possibly ask for. This is the real way to “beat the system” and get a deal.
- Convenience is important. Having an agent represent you makes the home shopping process much easier. Every agent has the same incentive to sell any listed property as they do to sell their own listings. With an agent’s lockbox key, they can take you out and show you every property on the market at once - rather than requiring you to make individual appointments with the many different listing agents to get into each home.
- A good agent is well networked with other agents in the area and often knows of new properties BEFORE they come on the market. This includes having inside information about potential future foreclosures, etc.
- Agents usually have a tried and true list of vendors including loan officers, inspectors, handymen that they can put you in touch with and facilitate a smoother transaction.
These are just some of the benefits of having an agent as a buyer and once you factor in all of these; plus take a realistic look at your potential savings, hopefully you will be making a much more educated decision about this.



It has become common practice for builders to offer incentives such as $2,500 towards the buyer’s closing costs IF the buyer uses the preferred lender. New laws which take effect on January 16th will limit the ability for builders to continue this practice.